Five Digital Marketing Myths Debunked
The revolution of digital marketing is a relatively recent one that is continually evolving. Just as our ancestors once thought the Earth was flat, a lot of misconceptions still exist in regards to how the online sphere actually works when it comes to boosting your business. We’ve taken it upon ourselves to compile a short list of some of the most common myths surrounding digital marketing, and why you should ignore them.
1. Social marketing only works for the ‘fun’ industries.
As more and more social media platforms continue to pop up, different avenues are being created, meaning that almost any industry out there will be able to find a channel appropriate for their brand – it’s simply a matter of working out where along the spectrum your business fits. Food, fashion, and other creative industries? Instagram and Pinterest are your crowning glories. For more industrial or technical companies, platforms such as Facebook, LinkedIn, Twitter and YouTube are ideal places to advertise your business by conveying written information and even providing basic online tutorials for your followers.
2. SEO is a one-time project.
It’s important to implement regular reviews for your SEO strategies in order to keep your finger on the pulse and your business ranking high on Google. Online search algorithms are constantly changing, meaning businesses need to revisit their campaigns on a systematic basis to make sure their content is still effective.
3. Comments that paint your company in a negative light are bad for business.
When you open your business up to a forum as public as the internet, you are inviting users to post all kinds of feedback on your services. It can be highly tempting to delete any negative comments ASAP, but in doing so, your customers’ trust in your business will quickly crumble. Instead, keep in mind the positives you can take away from the experience: firstly, you can consider it an opportunity to let your customer service shine; secondly, you can take employ it as a source of constructive criticism to help your company improve its services.
4. The sole goal of digital marketing is to generate hordes of traffic.
While web campaigns are of course designed to attract as many visitors as possible, there’s not much value in them if those clicks don’t convert to sales. Digital marketing is a combination of aiming to get your business to appear at the top of a search engine list while also devising content that is compelling enough to make visitors peruse your site and purchase your products or services.
5. SEO is dead.
This is a common myth that’s been hanging around lately, and one that needs to be set straight: SEO is not only alive and kicking, but positively evolving into an interdisciplinary function that renders it an integral part of any digital marketing campaign. While social media channels have certainly emerged onto the digital scene, search engines remain the dominant source of creating strong flows of web traffic to businesses.