Insider SEO tips for small businesses
SMALL businesses have a lot on their plate at any given time, but trying to expand is usually near the top of the agenda. In recent times, as people have gravitated online, the use of Search Engine Optimisation (SEO) has been critical for small businesses. Unfortunately, the landscape of SEO is always shifting and getting good search page rankings is becoming more challenging by the day. So now, more than ever, it is vital to stay ahead of the SEO game if you are a smaller business. This post hopes to help out in this department, with a few insider tips that can help the smaller fish thrive in the SEO-cean
The Longer, The Better
If you are creating content to boost your small businesses SEO efforts, opt for long-form copy. The reasons are two-fold; Google and other search engines have a greater affinity for the longer content (over 1000 words). Secondly, feature-length content lets you cover issues a lot more thoroughly than a 400 word blog post. The aim of the game in SEO these days is to create solid, useful content that is relevant to your audience.
User Signals Are Important
User signals are indicators pertaining to how a user has interacted with your site. This includes things like click-through rates and bounce rates, and it can give a very good picture of how much use a user gets from it. Just as importantly, search engines have taken user signals and are looking to use them for SEO ranking. Something to remember is that user signals are a key part of how mobile search works, so be sure to optimise for that, too.
Voice search is a feature of search engines that has been around for a good few years now. However, it has only really taken hold since around 2011, with the advent of Apple’s Siri. Since then, it has slowly become more integral to SEO and how search operates. From 2014, around half of the adults online used voice search on a daily basis. As such, optimising your website to work well with voice search queries is now highly recommended. One of the easiest ways to do this is to think conversationally. The people using voice search will be using a similar tone, so try to mirror this to make sure you get noticed.