Try These New Types of Social Media To Wow Your Audience
Social media has something for everyone, which is part of the reason why it is such a big part of modern society. We, as humans, love variety – it is the spice of life, after all. When you are considering your own social media platforms, it is vital that you offer up some variety to your audience. Fresh content is a surefire way to inspire discussion, engage your readers and ultimately promote your brand. There is an ever-changing and updating, list of different types of social media content that come with their own pros and cons. This post hopes to run through some of the newest and most popular types of social media content for you to try.
Custom, Animated GIFs
If you don’t know what a GIF is, where have you been? In short, it is an image that can be animated so it moves. As a type of content, it is incredibly digestible on both mobile and PC, so it has been adopted as a go-to option for many people online. One guaranteed way to gain some online traction is to create your own custom GIF. If you can make it eye-catching and unique, you are bound to get some positive feedback.
If you are unsure about where to start with the process of creating your own GIFs, worry not! There are a wide range of tools out there that can help, such as GIPHY (http://giphy.com/create/gifmaker).
Bring In User-Generated Content
A relatively old concept in digital media marketing is user-generated content. As the name suggests, this is media that has been provided by your audience. With the rise of people actively engaging in social media, there is a lot of content out there to use. From your brand’s side, all you need to do is collect, curate and publish this free media.
There are a lot of potential types of content that you can ask for, use and publish. Photos of the audience using your product is a great example, but you can be as creative as you like, from blog posts to tweets.
Better yet, user-generated content has some underlying benefits that creating your own content will not bring. For starters, your customers become the focal point of the content, which creates an additional level of engagement within your readership. It also builds a rapport and gains trust with your audience that you would struggle to get with your own content. Finally, user-generated content is a veritable smorgasbord of content that can breath fresh air to your social media account.