What is the Best Colour for Your Website?
There needs to be a cohesive and inviting design that allows users to easily navigate the site, allows them to gather information, and also drives sales. An important factor of this is having an aesthetically pleasing site that gives the best first impression. After all, it may be the first interaction that a potential lead has with your business.
It is no secret that there is a psychology behind colours, which is used throughout various industries as a means of identifying the type of persona and characteristics that they align themselves with.
Web Design and Colours: The Principles
When there are so many varied meanings behind colours, it can be difficult to pinpoint which best represent your site. Including various colours could make your site look unprofessional, and have a detrimental effect on your site. You want the meaning to be clear to the user, and by looking at the theories implemented by web designers, you could gain an understanding of the best practices of colour and design.
Colour theory can be broken down into three major parts as it refers to web design:
- Contrast – Contrast is the distinction between two colours. In web design contrast can be divided into two purposes: it creates readability, as well as drawing the viewer’s eyes towards a desired area or space on the page. Often it is good practice to have dark text over a light coloured background.
- Complementation – On the colour wheel, complementary colours are found on opposite ends of each other. Such as red being complementary to green, and as is purple to yellow. Using these colours right can accent each others value and create an engaging design.
- Vibrancy– Vibrancy is the mood certain colours evoke. Darker, cooler colours (purple, blue, green) tend to be more peaceful and harmonious. Whilst vivid, warmer shades (yellow, orange, red) tend to excite and fill us with energy.
One of the best ways to ensure that you are matching the best colours with each other is by first understanding the meaning behind the colours, and then ensuring that they meet the above criteria regarding colouration theory.
The Meanings Behind Colour
Colours can portray a lot of specific meanings in an indirect way. When paired together, these meanings can be strengthened but as mentioned, it can also weaken your design and confuse the overall message of your business.
Ensure that you are representing your brand and business personality correctly to your customers through understanding the general meaning behind colours.
Blue: Symbolises faith, honesty and trust. Blue is a colour often associated with intellect, that also has links to business, trades and calmness.
Yellow: Viewed as a pleasant and cheerful colour that attracts attention. It’s also associated with food, feelings, imagination and the feeling of joy.
Red: A very emotionally intense colour, used to promote a sense of urgency. It stands for energy, war, courage, strength, passion, desire and defiance. Love is also strongly associated with the colour red.
Green: Commonly referred to as a colour of wealth as well as nature. It’s a relaxing colour, and interestingly is the easiest on the eyes in terms of processing. It promotes balance, health, refreshment and restoration, and is often associated with the environment.
Orange: An engaging colour that works great in creating a call to action, as well as stimulating appetites. It is associated with warmth, creativity, passion and encouragement.
Pink: Generally seen as a romantic, feminine colour. It stands for romance, love, and friendship, nurture and sexuality.
Purple: Seen as a soothing colour that has a spiritual element in some cultures. It is associated with luxury, vision, quality and truth.
Black: A powerful and versatile colour that conveys sleekness, boldness, elegance, efficiency and power.
With the help of a graphic designer, you can ensure that you choose the best colours that match your business, brand and target market. They figure out how to do this in a number of ways, and with the tips below you may be able to start the process for yourself.
Choosing Colours for Your Website
A general rule of thumb for most websites is to stick to a minimal palette of two to three colours. Also keep in mind the importance of call to actions, and therefore the necessity for them to take prominence within your site. Here are some other helpful tips to employ in your design:
- For buttons and interactive elements, try and stick to only one colour.
- Make sure there is consistency in the colour scheme. Headings that are grey on one page should generally be grey on the other pages, with certain exceptions.
- Keep lots of white space in your design (or empty space for a website that is darker) for breathing room for your content and key messages.
- Consider your target audience in terms of age, gender and interests when creating your website.
Your website design carries a lot of significance and for many, it may be the first time they see anything of your business. Ensure that you are giving off the right first impression by getting a professional team to take care of the work for you. With Nothing But Web, you can have the website that portrays your message the right way.