Businesses- From Physical to Digital In 4 Easy Steps
Most brick and mortar businesses have created some form of online presentation, whether that be through formalised website or social media pages. Unfortunately, not every website is a strong representation of their business, and doesn’t translate well across to a digital platform. It can be difficult process creating a website for the first time, and finding the balance on conveying your services and products to a virtual and ‘unseen’ audience.
There is no disputing, however, that there is an importance of translating your message on to a digital platform. It increases the amount of people being exposed to your company, whilst also providing your message in an easy and manageable platform. There are some key aspects that will make you a strong foundation website by which you can grow as your business grows, and we will be outlining these today to make it easier for you.
Have A Strong Logo
Ultimately, a logo can be so telling of your company. You need a strong first impression of your business to translate across both physical and virtual platforms. A logo is an integral part of the overall marketing direction of your business, and is the main image which will be seen when you are selling your products or services. Ensure you question the strength of your logo, it could be good to reimagine it and revitalise it before you introduce your website. However, do not constantly change the logo constantly as you will be seen as indecisive and unprofessional, with no clear indicator of whether you are the same business as the logo before. Whatever you do with your logo, keep it relevant to your industry.
Use Engaging Imagery and Typefaces
Legibility is important when it comes to conveying your message. That is why it is vital to choose fonts that are extremely clear and translatable across different platforms. No one wants to be deciphering your font and waste time trying to get a clear idea of your message.
Everything on your website should be made with visual appeal in mind. You need to draw in your audience from the very beginning, and this can be done with both clear and compatible fonts, as well as high definition imagery that supports your services and content. Remember that all webpages are based on pixels used, so ensure that your image is not going to be distorted upon upload. Structure them to fit correctly with your page, and your content.
Easy Navigation and Compatible Page
Navigation is the key for people to find your products and services one they get to your home page. You need to guide them through your pages, with the use of hyperlinks and sub categories. This allows them an easy way to know how they got to a certain page and what that page it about. You need to ensure that there are clear navigation tabs available for your audience, showing them the relevant pages of your website. As well as that, it is so important to have your website across different platforms. With most users turning to mobile phones as their main form of internet connection, your website needs to be transferrable from desktops to mobiles.
Build A Community
The key to any good web site is the way it connects with your audience. Listen to your clients, and encourage them to interact with your webpages and social media pages. Your web design is crucial to maintaining a reputation amongst other competitors in the same industry, and the way to do that is through a responsive and interactive service. Your web page is an extension of your business, and although your audience will grow, you also need to keep your current and extensive client base as happy as possible so the transition is as easy for them as it is for you.