Creative Tips for Restaurant and Hotel Website Design
Your business’s website is ultimately its digital face, and you can be sure that prospective customers will judge the quality of your company by its attractiveness and usability. There are a variety of different tricks web designers use to create pages that are both SEO optimised and beautiful. To achieve the best results, different types of businesses require specialised approaches. Here are some of the tips used to develop a more attractive restaurant and hotel website design:
Making the design ‘task focussed’
Think of the people who come to your website. What are they searching for? What tasks do they want to accomplish?
Answer those questions and check whether the design allows doing this quickly and easily. We live in a fast-paced world and the chances are that your prospective clients won’t spend even 1-2 minutes searching for a menu or booking options. If links to these features aren’t easily visible, they are likely to go to your competitor’s page.
Restaurant and hotel website design has to be functional above all else, and it must be equally so for every medium (smartphones, tablets, desktops, large screens). This is the most effective way to boost your bookings.
Use clever calls to actions
Surveys indicate that ‘Book Here’ is more effective than ‘Book Now’. It seems like a tiny and inconsequential detail, but it matters a great deal when it comes to the number of bookings you get. Be sure to do your research and hire a trustworthy online marketing agency that would take all these tiny factors into account and provide you with focused and most efficient calls to action. The design team will make sure that they are presented in an attractive and eye-catching way, so that no visitor would miss the ‘vital’ links.
Use fabulous images
High-quality professional photographs are a must for restaurant and hotel website design. You’ll need to employ a photographer experienced in this specific field. They must know how to take the best pictures of premises and food.
They say ‘a picture is worth a thousand words’, and it’s definitely true for hotel and restaurant website design. People who visit these pages must be charmed and inspired by your pictures, not bored by long self-promoting texts. A few fantastic images and a couple of informative sentences will make people dream about visiting the incredible rooms and eating fabulous foods you have on offer.
Just remember that a good website must be optimised for both desktop and mobile devices. Therefore, these pictures must look equally fantastic on small and large screens.