How to Boost UX and Keep Customers on Your Page

Your website is one of your business’s strongest assets, so it needs constant attention and upkeep. If you let it fall by the wayside and fail to update it with new and timely information, then your customers will view you as outdated and out of touch.
Even if you don’t have a big budget, these simple tips can see you seriously improve your website’s UX.

Determine your CTA objectives

Too often websites come across as confused as to what they want their customers to do when they land on their website. Determine what your website’s objectives are, and then optimise accordingly. Do you want more newsletter subscribers or calls enquiring about your services? Refine this and then A/B test your approaches.

Be responsive or risk being overlooked

It’s a well-known fact that we’ve shared many times before, but here you have it again: Google rewards mobile-responsive websites, so if you want your website to be found and browsed, then it needs to be responsive. Simply put – just keep up with the times.

Check your load speed

It’s sad but true. If your website fails to load within three seconds, then you’re likely to lose quite a few impatient customers. Try this tool from Google Search Console which can show you which sections of your website are causing it to slow down. Another way to boost your website’s speed is to eliminate all unnecessary UTM codes – only track the most important action.

White space is good space

We’ve spoken about this one before in an earlier blog post (which you can go back to here), but we’ll say it again: white space is actually not the enemy for good UX. White space is all about giving room to the key elements and text, and eliminating the rest. It’s less confusing for the user, because they’re not scanning and scrolling for the most relevant information. It reduces the reader’s eye fatigue and helps them find the key information (such as your call-to-action) fast.

Break it up into bullet points

Bullets let your readers glean in a short amount of time the key features and benefits of your product or service. Bullets don’t have to be conventional, either. Have a bit of fun with it and choose icons that match with their respective point. (Note, white space surrounding your bullet points works well, too).

Make your hyperlinks clear

Most web browsers these days recognise that blue and underlined text are links that can be clicked, so tap into this. You don’t have to be creative when highlighting your hyperlinks, just make sure there’s enough contrast for it to be clear. Longer hyperlinks are also more easily identifiable than one-word hyperlinks.

These are just some simple ways to improve your website’s UX and keep your customers on your website for longer. If you’re looking for some further assistance with your website, then get in touch with us today.

By Nothing But Web

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