THE SIGNIFICANCE OF COLOUR IN WEB DESIGN
There is no denying the fact that choosing the right colour combination is instrumental to the success of a website and helps in garnering more viewers. Colour selection plays a pivotal part in web design as it helps to create ideas, convey messages, invoke emotions and elevate areas of interest. Colours largely affect the mood of the viewers and also aids their decision-making process about the content of the website to some extent. Choosing the right colours to make your website more desirable. Here is why colour constitutes a significant element of web design:
MATCH THE COLOUR TO THE PRODUCT/SERVICE THAT YOU ARE SELLING
Colour creates a tone or mood for a website and brand. It cannot be chosen randomly. It is essential to ensure that the colour chosen does justice to the website or brand. For instance, if you are selling environmental or ‘eco-friendly’ products, it would be inappropriate to use colours like red or orange. Earthy tones, neutral ones, and green can be most suitable hues for the website.
KEEP THE TARGET AUDIENCE IN MIND
When deciding on the appropriate hues to be used for a website, the target audience should be studied. The age group and sociological differences of the target audience are important factors to be considered. The colours liked by the elderly and the teens would widely differ. Similarly, the colour preferences of men and women are sometimes starkly varied. Websites of cosmetic brands would generally avoid orange, grey and brown as women are generally not fond of these colours.
TEXT COLOUR AND COLOUR ASSOCIATION WITH PRODUCTS
People are used to reading a text in black and it is best to keep it that way. Text in jarring colours can de disruptive. Coloured text can, however, be used for titles, subtitles, highlights and keywords.
Various colours have a certain relevance to the corresponding products. For instance, use blue to cultivate trust (think banking, high-tech products, diet and so on), yellow can be used to promote leisure products and appeals to children too, green is ideal for environmental products, orange is a fun colour and can be used to create a sense of haste and stimulate confidence and competition, black adds a sense of luxury, value and grandeur, white though underrated is being used increasingly to create a sense of freedom and spaciousness, and bright primary colours are attention seeking.
AVOID A COLOUR RIOT
It is advisable not to go overboard with a whole lot of colours as it can lead to confusion and bewilderment amongst the viewers. Use a minimum to significant colours to maximise conversions. Sometimes less is more.
Let colours give life to your design!