What Not to Do in Logo Design
Over the past few weeks, we have introduced you to the key elements of logo design and the psychology behind colours in logos. We’ve shown you all the aspects that should be taken into consideration, but now we want to tell you what not to do.
1. Go with The Trends
The main point behind trends is that they come and they go.
By developing your logo based on a current movement within the industry, you can greatly hinder your chances in the long term. You have basically labelled your logo with a use-by date. Your logo should be designed with you and your business in mind, not according to some fleeting trend – not only does it usually fail to have any bearing to your business, but it also doesn’t allow you to stand out amongst other logos of the same type.
Work with your graphic designer to create a logo that tells your business story; one that matches the tone and culture behind your company and allows you to be recognisable.
2. Unnecessary Complex Designs
Intricate and detailed designs are not recommended when creating logos.
This is not to say that you should create a basic, stock standard logo, but you shouldn’t add unnecessary design elements that won’t translate well across numerous platforms. Ensure that you create a design that works well in print as well as across mobile and desktop devices. When logos carry complex details, they will most likely struggle to translate across into small prints, such as those on business cards. When you look at major companies, one thing that they all have in common is a strong, simplistic logo. From Nike to McDonalds, they contain small design elements that allow for them to be easily recognisable.
3. Choosing Crazy Fonts
Your font is one of the most crucial elements of your logo. Not only does it need to represent the overall tone of your business, but it needs to clearly communicate your business name. One of the biggest mistakes that can be made is taking this decision lightly.
Poor font choice can be the breaking point of your logo. Herein, it’s important to experiment with a few different types of fonts during the design phase and see which best represents your business. You don’t want your font to be competing with the graphics of your logo; instead, they should work with each other to boost your overall message. The right typeface should portray the tone and personality of your company.
Additionally, it can be confusing for people to ascertain the tone of your company if your logo is confused by numerous font types. The rule of thumb is to include no more than two different fonts in your logo.
4. Copy Another Company Logo
Your logo is meant to be a unique and individualistic representation of your business. The biggest mistake that you can make is copying the logo of another company. Despite how much you love their logo, it is theirs; it is made to represent their business.
If you build your logo based on another company’s, it will be built to fail you. Not only are you wasting your time, but you are wasting the skills and knowledge of the designer.