Why Less is Considered More in Web Design
Gone are the days when a website with fancy widgets and loads of design features was seen as effective in keeping browsers on your page. An overload of images, colour and text can come across as infomercial-like – it’s a major turn-off for customers.
These days, companies are increasingly looking towards minimalist design because of its simplicity, and web designers alike are catching onto the fact that they can do more with less.
It’s a well-known fact that web browsers have a short attention span. If a page fails to load within approximately 4 seconds, it’s highly likely the user will quit and move onto the next. Brutal, we know.
This is how a minimalist website can really work in your favour; with less clutter and simple features, a minimalist website will load faster and, therefore, increase reader retention.
Whitespace is not the enemy
Remember this when planning your next website refresh: if a design element on your website isn’t directly related to your company and website’s core mission, then don’t put it in. Not only does whitespace look elegant on a webpage, but it lets your readers’ eyes relax, as they’re not frantically scanning the page for the most important information.
It also let’s your few key elements ‘breathe’ and really stand out, which means your customers can find what they’re looking for, fast.
The purpose of your website is to get your customers to read what you’re about and what you’re offering. Too much colour, or gaudy colour schemes are like bad grammar and spelling mistakes – they can detract your readers’ attention away from your content.
Successful minimalist websites often opt for monochromatic colour schemes, and only sparingly accentuate different elements so as to ensure that attention remains on their words and images, and not on the design elements.
Grid layouts are your go-to
In the age of information overload, a disorganised webpage is confusing and overwhelming for your customers. Not only will they not know where to start reading, but they also won’t know where to click, which can have a serious impact on your bounce rates. Grid layouts group together similar information in a logical way, which makes for easy navigation. It’s also an attractive way of putting larger amounts of content into a single webpage. Think of it like a patchwork.
The key takeaway here is that a minimalist website is not just about its visual appeal – it also affects how your users experience your website. So, always consider how your customers will conduct tasks on your webpage before removing any elements.